Given today's economy, all individuals in the job
market are wise to have an updated resume. Unfortunately, many of today's
job seekers are being thrust into the job market by lay offs or just the
sheer need for a more secure working environment.
Yet, despite this reality, I have met many individuals
who procrastinate the dreaded task of writing or updating their resume,
even once laid off. If you are one of these individuals, be advised that
the average job search is taking approximately 6 months now and as time
continues to pass, the job market is getting smaller.
This highly competitive job market requires a
special kind of resume. "Cookie Cutter" resume templates or generic
resumes which are not tailored for the specific job and which do not
address specific needs of the employer will get by passed for others which
more effectively speak to the employers needs.
So how does one effectively write their own
resume to stand out above the competition?
The answer: You have to speak the language of the
employer and any electronic resume screening software being used as an
initial screener.
Here is a basic outline of some steps to take:
1. Seek out job postings for jobs you are
interested in and note the top "make it or break it" skills. Make sure you
have them on your resume.
2. Take note of the employer's web site and glean
as much information about them as you can. What kind of person would best
fit in there? Make sure you do a "self assessment" of those traits and
highlight any you have on your resume.
3. Think through the most applicable professional
accomplishments you have and highlight them.
There are many more elements to writing your own
successful resume, and most of us just want to "Get 'er Done"...... It's
possible to do that, and do it right....the first time.
So to help folks "Get 'er Done Right", as well as
take the pain out of resume writing, I'm offering the
One-Day Resume e-book for only $12.95 for a limited time, downloadable
immediately. And for the first 100 customers, I'll be offering a
free copy of my guide to writing career objective statements and
professional summaries. So don't delay, you could have a quality
resume that stands out above the competition in winning interviews in less
than a day!
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Key Words, It's the Price of Admission
Dominique Koukol
So what's all the hype about key words? If I
had a resume 5 or 10 years ago and it worked for me then, why won't it
work for me now if I update it with my experience?
Part of the answer: The Price of Admission and
Key Words
You see, the way companies review and store a
resume is different now than even 5 or 6 years ago. More and more
companies are going paperless and are storing their resumes
electronically and relying on software programs to review the resumes
for qualifications.
In my business, the most basic of qualifications
are called "the price of admission".
Remember back in the day when a restaurant
would have a sign up on the entrance which said "NO shirt, NO shoes, NO
service"?
Well price of admission competencies are the
same..... without demonstrating them on your resume, you don't get an
interview....... Especially now a days when the initial screening is
done electronically, based upon the presence of key words...... there
often is no human judgment at this point, the computer either finds it
or it doesn't and you either get screened in or screened out....
So what are these "price of admission"
competencies? Price of admission competencies are both technical
skills and behavioral attributes which are most basic for success in a
certain job at a certain company. In other words, it's not just the
degree or the skill you have with the widget that matters, it's how you
fit in with the company's desired culture.
These "price of admission" competencies translate
into key words on your resume and cover letter. It is critical to have
these key words present and plentiful on your resume and not to ignore
the cultural aspects of a company when researching key words for your
resume.
Here's how those resume software programs work
with key words....
A in- house recruiter will take a job posting and
break down the critical success factors for a job and will identify them
as key words for the program to screen for. This is also often done for
some already identified cultural competencies for a company.
When a computer receives a resume, either by
scanning or electronically, it scans the document for its pre programmed
key words. Depending on the program and the company the document is both
stored and ranked according to its number of exact matches for the
related key words for that job or some companies will program the
computer to automatically send a rejection letter or a notification of
further consideration based upon the computers assessment.
If the document is stored, it is stored in order
of its ranking for the position it is associated with. When a recruiter
"calls up" the resumes for a certain job, the computer will present the
documents in the order of their strength, according to the number of
matches to its key word data base.
It is up to the recruiter how many resumes to call
up.... Depending on the competition for a position they may only call up
the top 10 resumes for initial review and move on down the list
depending on outcomes of their assessment or prescreening interview. So
the key is to have your resume at the top of the list to be seen and the
best way to do that is to have as many exact matching key words in your
resume as possible.
Stay tuned, we are on our way to creating more
than just a resume. We are creating a masterful marketing piece.
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The Key to Key Words: 8 Tips for Identifying Key
Words for your ResumeDominique Koukol
So, by now you probably have figured out that a
generic or "one size fits all" resume doesn't work in today's job
market..... each job you apply for needs its own resume. Often if you
are applying for the same position in different companies, you can just
"tweak it". -But make sure you do individualize it for each posting you
apply for, because each company and position is different and this is a
key factor in how your resume will stand out from the rest of the heap.
The most obvious place to look for the price of
admission competency key words is in the job posting for which you are
applying. The key words will be sprinkled through out the posting.
Here are a few places to look and tips for
identifying the key words:
• Position overview or summary. Often at
the beginning of a posting there will be a summary of the job. As this
listed at the beginning of the job, it is probably considered to be of
high importance. Look for key words in the summary.
• Minimum Qualifications. Minimum
qualifications are always price of admission competencies. Make sure
they are included in your resume
• Additional or Unique Required Skills.
Sometimes job postings have an additional skills or unique or preferred
skills section. The items in this section are separated out for a
reason, so they are price of admission competencies and key words.
• Specific skill sets related to the trade or
profession. Often these are listed throughout the posting. These
skills are key words.
• Often you will see key words repeated
throughout job postings.... Look for repeated buzz words or skills
and add them to the resume.
• Other similar job postings from the same
company. Often similar positions of different "grades" or "levels"
will be posted as well (ie: Structures Tech I & II). Look at these
postings and find the similarities which are repeated. Most often this
will help you confirm key words.
• Behavioral skills or attributes listed.
If specific attributes are listed in the posting, they are most likely
key words.... I.e.: must be able to work in a fast paced environment.
Team oriented.
• Company web site. Many companies have
identified cultural price of admission competencies. These correlate
with the company's brand or identity. They may be attributes such as
efficiency, exceptional customer service, or exceptional quality. They
also are often found in the mission statement or stated core values.
Once identified, these key words need to be listed
prominently and frequently throughout your resume for maximum
effectiveness. Follow these guidelines and you will be well on your way
to standing out from the rest of the competition.
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If you have any questions to ask me personally,
stop by my new blog at
http://www.AskTheResumeCoach.com and ask a question and I will
be happy to answer it for you.
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